Real estate marketing is undergoing a major change and 2019 will be a defining year for our industry.
Social media, 3D-technology and other emerging trends will play a significant role in determining how effective is your overall real estate marketing strategy.
Another emerging trend that will mature fully in 2019 is the death of lead generation as we know it.
In this article, we will focus on 4 key real estate marketing trends in 2019 and what it means for your real estate business.
Let’s get started.
Do you know what a potential buyer wants to be able to learn when they look at an online listing? Everything! Or at least as close as you can get.
That’s why listings with no floorplan or limited information about the home will always put you at a disadvantage.
Invest some time into polishing your online listings so they look their best, and be sure to include the key info that customers want to see.
While there’s no doubt that hard facts are a must-have for any successful listing, never forget that a picture is still worth a thousand words.
Professional quality photography is an absolute must for listings if you want to catch the eye of buyers.To know more information on Online Marketing Company for Real Estate check Cidoc2015
The fact is that an overwhelming majority of real estate shoppers start their search online, and they expect a certain level of quality or they’ll just move on to the next listing.
When it comes to staging, less is often more. A tastefully arranged room—with plenty of open space where shoppers can imagine their own lives—is better than a room that’s filled top to bottom.
So virtual staging, where an empty listing is filled with furniture using photo editing software, is one trend that definitely needs to go.
Even if the virtual staging is done well, the buyer won’t be able to see any of that furniture when they arrive at an open house. Not exactly the best way to build trust.
Skipping Out on Face-to-Face
Online marketing is such a crucial tool for real estate agents, but many of the best leads still come from referrals, face-to-face meetings, and community outreach.
Plenty of customers find their agent through referrals from trusted sources, and then confirm that you have what they need by further researching your presence online.
If you skip out on face-to-face marketing opportunities or focus only on face-to-face without a robust online presence, it’s going to be hard to win the trust of today’s real estate customer.
Working with a knowledgeable, experienced real estate marketing team is one trend that never goes out of style, and our team is here to help you embrace the best real estate marketing trends for your business.
Contact us to learn more about the real estate marketing tools we use to grow your business every day.