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If you’ve read from the beginning, you know that links are a key SEO ranking factor. That makes link building an essential SEO practice.Whatever you do, don’t buy links: Google won’t like it.

Instead concentrate on two valuable link types:

A. Earned links, which you get when external sources choose to link to your content

B. Created links, which you get from taking part in external promotions like guest blogs and expert roundups and interviews

One of the most important aspects of links is the quality, because that builds authority, and helps your content rank higher.High quality content usually results in high quality links from well-respected sites. That passes on link juice, which helps boost your search ranking.Link juice, sometimes called link equity, is the value and authority that a web page link or site link passes to another web page as far as Google is concerned.

We talked about links earlier, but here’s a quick recap. When you’re talking SEO, the most important links are:

A. Internal links to your own content

B. Outbound links to other quality sites

C. Inbound links or backlinks from other sites to yours

You also need to think about whether links are dofollow, and pass link juice, or nofollow, and don’t.

To attract great links you’ll need to:

A. Get strategic about content creation, including optimizing content as described earlier

B. Write great headlines and great copy that attract your audience

C. Use attractive images that grab the eyeballs

D. Use guest blogging, and take part in expert roundups and interviews to earn links

A good way to keep track of links is to use the site audit tool built into SEMrush. After you’ve set up a project to track site metrics, as described earlier, go to SEO Toolkit » On Page & Tech SEO » Site Audit.As we saw earlier, this’ll give you a report on links to your site, and will even tell you which links are potentially toxic and are worth disavowing. For SEO Agency in London visit Vivid SEO

Here are some more tips on getting linking right.

A. Make it a habit to interlink your content every time you write something new, and be sure to regularly go back to old content to add links to newer content.

B. Make sure Google can crawl your site with an XML sitemap, as described earlier.

C. Find and fix broken links, both internally, and those to external resources.

D. Encourage people to review your products and services.

E. Add your product to a service like G2Crowd – once those reviews are up, they appear in search engine results.

Want to find missing links, where people have referred to your brand but not linked to you? This is a time-honored SEO practice called broken link building. You can use BuzzSumo for this. Just set up an alert for your brand and BuzzSumo will show you where there’s a missing link.Then use a tool like OutreachPlus to manage outreach and ask for the link. This can help you enrich your inbound link profile.

You can also find linking opportunities by locating people publishing in your niche via BuzzSumo. To do this, search for your topic and see the sites that are publishing the most shared content.For each site, use Moz’s Open Site Explorer to find the site’s domain authority. If it looks like a good linking prospect, then approach the site owner and explain briefly why you think your content might be a good fit.

Be warned; all link building is NOT created equal. There are some spammy link building practices that’ll hurt your SEO. We’ll look at these more in the section on black hat SEO.Before we do, let’s check out a couple more important areas for SEO: social media and mobile. We’ll start with social.

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