SEO means search engine optimization. SEO is the practice of increasing the search engine rankings of your web pages so that they appear higher in search results, bringing more traffic to your website.SEO can also stand for search engine optimizer. That’s a person who does search engine optimization.
SEO efforts aim to increase organic traffic. That’s the traffic you get when visitors click a link in search results to get to your site. That’s in contrast to paid traffic, which comes from ads.
Most SEO focuses on optimizing for Google’s search engine, which dominates the overall search market with a share of over 90%. However, it is also possible to optimize for other search engines like Bing, Yahoo, Baidu, and othersSEO activities are usually broken down into two main types: on-page SEO and off-page SEO. For Digital Marketing Agency Check Vivid Digital
What Is On-Page SEO and Off-Page SEO?
On-page SEO is all about optimizing content, code, and other parts of your website that you control.
Off-page SEO means taking action to build trust, authority, social signals and inbound links.
You need both types of optimization in your SEO strategy.Now that that’s clear, let’s look in more detail at how SEO works.To understand how SEO works to improve search rankings, we’ll need to break it down a little.
What Is Search Ranking In SEO?
When you talk about search ranking in SEO, you’re talking about the position of your content on search results pages (SERPs).
When you have a #1 ranking, your web page appears first in SERPs. That puts it at the top of the page, unless there’s a promoted result (which is an ad) or an answer box above it. We’ll talk more about answer boxes later in this guide.
Ideally you want your web page content to appear as one of the top three results. That’s because those positions get almost half of the clicks in SERPs, and more clicks means more traffic and more potential for leads and sales.
Even if your web page isn’t in the top three, it’s still great if it shows up on the first page of SERPs. If it doesn’t, you’ll definitely miss out on organic traffic, as 95% of people only look at the first page of SERPs.
How Does Google Search Work?
To understand SEO, you’ll also need to know how Google search works.
Google aims to deliver relevant search results as part of its bid to “organize the world’s information and make it universally accessible and useful”.
To do that, the search engine has to know what information is out there. Here’s how that process works.
A. Google has automated software called search bots or spiders. These visit web pages, in a process called crawling the web.
B. Then they add the pages they crawl to Google’s index, which is a huge catalog of trillions of web pages.
C. When people search, Google shows the most relevant results from that catalog.
People usually type or say words related to what they are looking for. These are called keywords, and as you’ll see, they are an important part of SEO. We’ll look at those in more detail later in this guide.
Understanding Google’s Search Quality Ratings
Another important part of the search process is the quality of your content. Google has search quality ratings which assess this.
The ratings look at:
A. How expert, authoritative, and trustworthy the content is
B. Content quantity and quality
C. Site information, including who’s responsible for the site
D. Website reputation
These guidelines help Google decide which results are most relevant, useful and trustworthy. The most relevant results appear first in SERPs, with less relevant results shown later.
When you do SEO, you’re helping Google’s spiders to crawl and understand your content. You’re also telling Google your content is relevant to certain queries, so your web pages show up in the right search results.
How To Check Your Search Engine Rankings
One of the first steps in improving SEO is to know where you’re starting from. That means checking your search engine rankings.
Here are a couple of ways to do that.
The easiest way is just by searching the terms you want to rank for. To do that, first, open a private or incognito browser window and search Google. Use the terms you think your customers will use to find your site, then check the results. SEO Companies in London visit here
But what if you have a large, established website, or want to find other terms you might be ranking for?
In that case, you’ll have to use a tool. One of our favorite online toolkits is SEMrush, which includes a variety of tools for SEO, content marketing, and search engine marketing.
Here’s how you find search engine rankings for your web pages with SEMrush.
Go to SEO Toolkit » Organic Research » Positions and type in your domain name. Scroll down to Organic Search Positions to see which keywords your content ranks for and what ranking position it holds.
Or you could navigate to Domain Analytics, type in your domain name, and see all the keywords you currently rank for, as in this search for Amazon:Now, let’s look at what Google uses to determine which web pages have a good search engine ranking. These are called SEO ranking factors.