scriptcafe.in

Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.First, your brand should look into the demographics of your most valuable social channels. Like we mentioned before, you should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals. For SEO Companies in London visit Vivid SEO

To help you find your focus channels: let’s take a quick look at the essential demographics data for each major network:

01. Facebook’s most popular demographics include:

A. Women users (89%)

B. 18-29 year olds (88%)

C. Urban- and rural-located users (81% each)

D. Those earning less than $30,000 (84%)

E. Users with some college experience (82%)

02. Instagram’s most popular demographics include:

A. Women users (38%)

B. 18-29 year olds (59%),

C. Urban-located users (39%)

D. Those earning less than $30,000 (38%)

E. Users with some college experience (37%)

03. Twitter’s most popular demographics include:

A. Women users (25%)

B. 18-29 year olds (36%)

C. Urban-located users (26%)

D. Those earning $50,000-$74,999 (28%)

E. Users with college experience or more (29%)

04. LinkedIn’s most popular demographics include:

A. Men users (31%)

B. 18-29 year olds (34%)

C. Urban-located users (34%)

D. Those earning $75,000 or more (45%)

E. Users with college experience or more (50%)

05. Snapchat and other auto-delete app’s most popular demographics include:

A. Men users (24%)

B. 18-29 year olds (56%)

C. Those earning less than $50,000 (27%)

D. Users with some college experience (27%)

Identifying Customer Demographics

While the demographics data above gives you insight into each channel, what about your own customers? Further analysis has to be completed before you can truly know your customer demographics on social media.That’s why many brands use a social media dashboard that can provide an overview of who’s following you and how they interact with you on each channel. Most brands today are using at least some sort of dashboard. However, does your dashboard address your specific goals?

Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical.Sprout Social prides itself on the in-depth and essential demographics data for your social networks to help you identify your customers. Learn more with a free 30-day trial to uncover crucial data with Sprout! For Digital Marketing Services check here

Research Your Social Competitive Landscape

Before you start creating content (we promise we’re almost there!), it’s really smart to investigate your competitors. We put this before the content creation process because you often find new ways to look at content by analyzing what’s making your competitors successful.Again, we’ll always believe you shouldn’t steal your competitors ideas, but instead learn and grow from their success and failures. So how do you find that information? The first step is to find out who’s your competition in the first place.

The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases and industry terms to see who shows up. For example, if you sold various soaps, “handmade natural soaps” would be a great keyword to investigate:You can exclude the major retailers like Amazon and Bath & Body Works. Search for those who show up who are in your specific industry. Next you want to see who is active on social.

As you can see, Wild Soap has an active social presence, which means they’re a great candidate to track. After gathering a handful of industry competitors, it’s smart to use a social media competitive analysis tool like Sprout Social to track Facebook and Instagram content.Here you can see post break downs of text, images and video to see what your competitors are doing to drive the most engagement. Once you dig through the competitive analysis, you’ll have a better idea of what your potential customers want.

Leave a Reply

Your email address will not be published. Required fields are marked *